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It helps you make sure that they’ll look to your blog as an authority in your industry. Website visitors searching long-tail keywords are more likely to read the whole post and then seek more information from you. In other words, they’ll help you generate the right type of traffic — visitors who convert.

Search engines aim to provide the most relevant and accurate information available. A factor search engines use when determining what’s relevant and accurate is the date a search engine indexes the content. But say you write blogs about the best lawnmowers, lawn mowing challenges, or pest control for lawns. And if someone looking for lawn mowers decides they want an easier option, they could be a good candidate for your services. You can help them visit other pages on your site through internal links. And a blog has the potential to answer navigational, informational, and transactional search queries.

Your blog topics should start with your customers’ most important questions and concerns. But if you want those customers to find your content, you need to use the same keywords that they use to find answers. Although it’s clear blog content does contribute to your SEO, Google’s many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered “old-school.” Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO. By focusing on what the reader wants to know and organizing the post to achieve that goal, you’ll be on your way to publishing an article optimized for the search engine. Blog SEO strategy is a comprehensive plan to improve organic search results.


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Welcome to our “SEO Write-up Community” for blogging and SEO services. There are a few ways that you can improve your chances of getting SERP features to improve SEO for your blog. SEO is complex, so the features you’ll need will depend on your level of expertise and how often you post to your blog. You can think of this as solving for your SEO while also helping your visitors get more information from your content. When you incorporate image alt text, an image’s name in your blog may go from something like, “IMG23940” to something accurate and descriptive such as “puppies playing in a basket.” Removing junk code can help your pages load faster, thus improving page speed.

Like the element, the meta description tag is placed within the element of your HTML document. We don’t expect you to incorporate each of these SEO best practices into your content strategy right away. But, as your website grows, so should your goals on search engines. Once you figure out the goals and intent of your ideal readers, you’ll be on track to deliver relevant content that will climb the ranks of the SERP. The way most blogs are currently structured , bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. For example, if your blog is about fashion, you might cover fabrics as a topic.

If after 100 days or so your content ranks highly, it will likely stay there . Use only 1 header tag per page and try to include a targeted, primary keyword. One of the most important elements of SEO copywriting is nailing metadata. Get weekly insights, advice and opinions about all things digital marketing. SEO writing requires analytics proficiency and high-quality copy skills.

There are a growing number of ways search engines present your webpages to the public, known as featured snippets. This means not every piece of content is presented to the searchers in the same way. Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site.